Visual Identity/Product Design/Packaging/Web design
Koosha Andish Shahkar is a floor scrubber company which was on the verge of bankruptcy. The new board of director and management team wanted to relaunch the company with a new identity with their minds on the international markets.
The identity was designed in a way to have Persian values alongside an internationally understandable identity. The first letter of the Logo Is the sound of "K" both in English and Persian. The target audience was identified as a group of mostly male company directors between 36 to 60 years old. As the result a serious tone with themes of blue and yellow was chosen with a geometric design to ensure adaptability, trust, and timelessness.
Visual Identity / Web design
Nedaye tosee is a new private institute of education in the city of Ahvaz, Iran. Their goal is to spread the knowledge through education and tourism. After few sessions we decided that a “bird” as a symbol can represent all the values that their institution was standing for: Travel, Communication, freedom, peace and justice. Visit Their website
Logo / banners / stop motion and video production
Arboree is a small woodworking online only shop. The philosophy of arboree is to give another life to what remains from a tree by using it in a new story. Every woodcraft in arboree has a strong humanistic aspect to it and it wants to celebrate the gift of life. I created the tagline “Every wood has a story” and designed the identity around a tree that always stays green.
I also collaborate with arboree gallery with photography and creation of video content for Instagram.
Application design
This app is inspired by the #metoo movement and the fact that people are stronger together. the main function of the application is to create a harassment database by the place where it occurred, the date and the type of assault. In this way, people who have had a similar accident in the same place can share their experience, comfort themselves and complete the evidence against the perpetrator. With the data and statistics collected, it can also show dangerous neighborhoods and places. This data can be used by other people to avoid dangerous places, or by the police to investigate and take preventive measures. Public reports could also play a preventive role against attackers, as the time and place of the attack and the details will be shared and made public. the app is designed to integrate with social media (like Twitter).
West is new organic brand from Rica Lewis family of jeans. I decided for a universal ecologic approach with minimal illustrations instead of photos to minimize the use of ink. I also design a handwritten logo that looks welcoming and modern. With elegant lines and thin strokes to feel human and friendly. This was part of the second year of my studies in Ecole de conde, and my design was chosen as the best design by Rica Lewis management.
Nice and you, Travel magazine designed as the second of year of my studies in Ecole de Conde. It is a magazine on the outdoor lifestyle, creative culture and sustainable life which celebrates the stories of enthusiasts of the region. It’s not only for the dynamic, social and extroverted people, it’s also for those who want to take a trip inside. Take a look at the design here.
After a session with director and head of communicating of TNN, they expressed concerned over the lost identity of TNN and the expressed the desire to play role in the cultural environment of the Mediterranean region. As TNN is a national organization I designed a visual identity system with 3 lines and 3 colors, that can be adopted by everyone from every age and every preference. The basic geometry used in the design allows it to be formed in every style and every circumstances. The goal was to have a system that its simplicity makes it possible to be expanded in different graphic styles, while keeping its identity.
Although the design is very simple, it can be easily stand out and be remembered among other brands and graphic elements in a city like Nice. The three lines also very practical to build patterns and create dynamic and unified graphic elements. This project was part of my year 2 design graphic in Ecole de Conde.
Culture before Law, the author of the book wanted a cover that shows limit and no limit at the same time. The book is about multicultural societies and minorities. It is about humans, their confrontation, and the role of the law in their relationship.
Tartine et galinette is a small fast food and snack bar in heart of Nice. It is a family run business proud of it is traditional recipes and use of fresh local ingredients. I Identified that they had already a great online reputation: the 4th best pizza in nice on google guide and 2th best pizza in nice on TripAdvisor. Their most obvious cible are people searching for pizza online, so I build their identity around this. This project was part of my year 2 design graphic in Ecole de Conde.
A minimal wooden portrait, expression of feelings and character with negative spaces. You can Buy the artwork here
A catchy name and a joyful and celebrative logo were what I was commissioned to make for a PhD in Epigenetics based on London. The client wanted to create an Instagram page that talks about scientific aspects of nutrition but in an everyday tone. InScietific was born and a dancing, colorful DNA-tree fusion become its symbol. My contribution to the client continued afterwards by designing scientific articles and social media content. You can visit her page here.
Minimalistic character creating for educational purpose. Each character is designed to have certain personality and to convey certain emotion. The project also included motion graphic design of the character.
Nedanevesht is a project from a university lecturer and PhD in international law about “Oral history of cultural diversity” in Iran. It is an online archive of series of interviews and articles about minorities in Iran and their cultures and traditions. The logo is the first name of the owner designed as a pen which also can be read as the word for “mother” in Persian.
A motivational poster inspired by a quote from Samuel becket. A work focused on conceptual contrasts and texture making. I visuals the same impact from the words of Becket into a strong graphic message.
This stop motion is a loose interpration of a short film called “SPARKED: A Live Interaction Between Humans and Quadcopters” by Cirque du Soleil. The concept of the video is inspired by Worstward Ho from Samuel Beckett. Watch the stop motion Here
A beauty clinic and an epliation and skin care center, the idea was to communicate natural, safe and precise identity with a geometric and light dandelion. Goemetry represent the accuracy of the technology and the dandelion represent the natural and lightness that brands want to communicate.
A work focused on contrasting color and geometry to visualize a text about transformation of days and night. A tribute to my late mother and the life that always continues.
A responsive website written in HTML5/CSS3 and Javascript for a client with PhD in computer science based in charlotte, NC in USA. Designed and developed by me, mainly to function as an online CV. I used bootstrap CSS library as the main structure of website. Visit the website
The aim of the London Design Biennale is to "raise awareness of the importance and universal relevance of design in contemporary life and culture". These two aspects are essential in the conception of the identity. As a part of second year of my Dessign graphic formation in Ecole de Conde, I designed digital presence of the festival with a new logo which is designed to be able to communicate the subject without any difficulty. The London part of the name, which is the most obvious part of identity and has less informative value is stylized.
The designer has always tried to make written language an art form by stylizing using physical characteristics such as the choice of font, clear or bold, round or square, short or long, wide or narrow, thin or heavy, color and much more. But now, with the help of technology, we can also use "time" as a characteristic. We can play with the speed of information to make punchlines and even jokes. We can increase expectations and focus on certain information by increasing the speed and then slowing down for the time being. With the help of music and the synchronization of text with music, we have a concept of "dancing" information. This is an experimental animated portfolio in the style of kinetic typographic with after effects.
A poster addressing the concept of AI and its future. I was addressing the emerging morality around creation of human-like identities for AI application like Siri, Alexa and Cortona. I was also inspired by Cyber-Punk subculture that is gaining popularity in movie and videogame industries. This illustration is completely hand-drawn and is made as submission to Adobe x Behance contest 2018.
A work focused on contrasting color and geometry to visualize a text about transformation of days and night. A tribute to my late mother and the life that always continues.